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What to include in a Product Manager job description

Published August 2, 2023
As a recruitment manager, you play a crucial role in attracting top talent to your organisation. One of the key steps in this process is writing a compelling and effective job description.
For the role of a Product Manager, it's essential to create a well-crafted description that not only outlines the responsibilities but also showcases your company as an attractive product-based organisation. In this article, we will discuss the fundamental elements a product manager job description should have to guarantee that you can attract the best candidates for the job.

Start with an Engaging Introduction

Begin the job description with a captivating introduction that emphasises the importance of the Product Manager role in leading the vision for the product. Be sure to explain the wider company vision and mission so that candidates can assess to what extend they can align with it.
Product Managers play a pivotal role in understanding and relating the company's mission to the product strategy, ensuring alignment between business goals and the product's direction so this should be the first thing they read.

Job Title and Summary

Clearly state the job title as "Product Manager". If you are hiring for a specialised kind of Product Manager, such as a Product Owner, you may need a variation of this description. For instance, a Product Owner should have past experience working within the Scrum Framework and be able to articulate their role in Scrum-like processes. Stay tuned for a future blog post that will delve into job descriptions for Product Owners in-depth.

Responsibilities and Duties

Outline the primary responsibilities and duties of the Product Manager. Here are some examples for each aspect:
  • Product Strategy: As a Product Manager, you will be responsible for developing and executing the product strategy to achieve specific business objectives. This involves conducting market research, analysing customer needs, and identifying new opportunities for product enhancements.
  • Product Development: You will lead the end-to-end product development lifecycle, collaborating with cross-functional teams including design, engineering, and marketing. You will ensure that products are delivered on time, within budget, and meet quality standards through rigorous functional testing.
  • Market Research: Conduct in-depth market research to understand customer pain points, preferences, and market trends. Utilise this information to identify gaps in the market and potential areas for product improvement. 
  • Cross-functional Collaboration: Work closely with engineering teams to translate product requirements into technical specifications. Collaborate with marketing teams to develop go-to-market strategies and ensure successful product launches.
  • Product Roadmap: Create and manage the product roadmap, outlining the vision and strategic direction of the product over the short and long term. Continuously refine the roadmap based on market feedback and changing business priorities.
  • Metrics and Analytics: Define and track key product performance metrics (such as user engagement, retention, or conversion rates). Use data-driven insights to make informed decisions and optimise product features for maximum impact.
By following these steps and providing clear examples for each aspect, you can create a compelling Product Manager job description that attracts top-tier candidates.
Remember to be clear, concise, and engaging while showcasing the exciting opportunities and challenges this role offers within the company.